How Airlines Can Create New Revenue Streams

Airline passengers represent a huge potential market for food, insurance, package tours, and other products that are adjacent to the core product of a seat in an aircraft. Carriers in search of high-margin growth can cultivate this market by building awareness, generating traffic, closing transactions, and filling the “shopping basket” – in short, by learning how to think like a retailer.

Source: How Airlines Can Create New Revenue Streams

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