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Airline
Marketing Strategies of Full-Service Airlines and Impact on Customer Loyalty
In the dynamic world of aviation, full-service airlines or full-service carriers (FSC) distinguish themselves from low-cost carriers (LCC) through a broad range of offerings, encompassing various amenities such as in-flight entertainment, meals, generous baggage allowances, and loyalty programs. However, these services come at a price, leading full-service airlines to grapple